This not-for-profit site explores the most loved and hated brands by collecting ratings of randomly generated brands from site visitors.
It has been created by Robert Mackalski for academic research purposes.
All responses are anonymous. Participation is entirely voluntary: you may withdraw at any time and you may skip any brand rating. Site is intended for those aged 18+.
This research study has been approved by the McGill University Research Ethics Board.
Principal Researcher
Robert Mackalski, PhD Student
Desautels Faculty of Management, McGill University
Robertnospam.mackalski@mcgill.ca
Supervisor
Emine Sarigollu, Professor
Desautels Faculty of Management, McGill University